Founding Drivers Club
2013 - Hailo (ridesharing app)
To increase driver loyalty (and Hailo's visibility to passengers), I helped implement a loyalty program called the Founding Drivers Club: throughout Hailo's first year in NYC, Hailo drivers earned points for picking up passengers; with enough points, drivers achieved Bronze, Silver or Gold Founding Driver status and received perks like keychains, taxi license cases--even guaranteed minimum tips.
I helped design the program, managed a freelancer to design the core visual assets, then I designed print materials, reward items and personalized email campaigns to promote the program.
Skills: HTML/CSS, CRM platforms (Salesforce, ExactTarget, Sendhub), working with multiple stakeholders (drivers, merchandise vendors, product teams), managing a budget.