Responsive Design: Emails, Landing Pages, GIFs

2014 - Hailo (ridesharing app)

...Yes, GIFs.

Part of my work at Hailo involved optimizing engagement with emails and with Hailo's website. That meant working with the rest of the marketing team, as well as city general managers, to modify Hailo's homepages (and created temporary landing pages) for promotions and new city launches, then track and analyze performance.

One tiny thing we learned was that short animations of new app features inside email announcements increased engagement and helped clarify app updates for users. After trying out a GIF in a city or two, I replicated the tactic for new feature rollouts across North America and Europe.


Skills: HTML, CSS, Illustrator, Photoshop, A/B testing, Google Analytics, understanding customer journeys through email/web/app.