Driver Outreach and Communications
2012-2014 - Hailo (ridesharing app)
Before Hailo launched in NYC, we spent months recruiting and training thousands of drivers. It was grueling and rewarding.
My first year at Hailo focused heavily on building the driver network through ads, events, communications materials, and a lot of hours out in the field talking to drivers.
Once the app had launched, to increase driver loyalty, I helped design and implement a program called the Founding Drivers Club, through which drivers collected points for picking up fares, which earned them perks like keychains, taxi license cases--even guaranteed minimum tips.
Skills: HTML/CSS, CRM platforms (Salesforce, ExactTarget, Sendhub), graphic design (Illustrator), managing a budget.